VIDEO [CC] - hearing people can't focus on more than one thing at a time.



Why focusing on a visual task will make us Deaf to our surroundings. "Examination of hearing people's ability to detect sounds during the visual demanding task also showed a higher rate of failures to detect sounds, even though the sounds were clearly audible and hearing people did detect them when the visual task was easy."

Concentrating attention on a visual task can render you momentarily 'Deaf' to sounds at normal levels, reports a new UCL study funded by the Wellcome Trust... Read The Full Article



Visual perceptual load induces inattentional deafness. "A wealth of research has suggested that the extent to which focused attention on a task results in reduced perception of irrelevant information depends on the level of perceptual load in the task." Read The Full Article



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